Branded Content

Toyota + Olympics

Want to grow market share or customer loyalty? How about both? We've helped companies of all sizes bring their missions to life and connect with customers, investors and employees. With this Toyota Olympics partnership film, we celebrated local Olympic hopefuls as they prepared for the Tokyo games, capturing their relentless drive to make it to the medal podium.

Assoc. Creative Director | David Swope
Creative Director | Dallas Baker
Director,
Cinematography, Editor | Oliver Hamilton
Agency | H&L Partners

The key to pre-production is a treatment, which details the director’s vision, casting, locations, look and feel, sound and more. It’s critical to align the team before the shoot to ensure a smooth production. Storyboards (below) can be rough, as long as they convey the creative direction clearly.

Creative Treatment

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