Toyota Advertising + Content
I’ve moved a lot of Toyotas. Every day for seven years, I strived to connect emotionally with consumers and inspire them to get out and go places. In Toyota's case, we needed to excite new buyers while also creating a bond with existing owners. I created dozens of commercials, social posts and branded content, shooting all across California. We told stories that appealed to a diverse demographic, from Gen X to Z.
Assoc. Creative Director | David Swope
Director, DP | Various
Agency | H&L Partners
Toyota | Content
Toyota | Running Footage