Toyota  |  General Reel

We didn’t just move metal.
We moved people.


I spent seven years creating Toyota stories that inspired weekend warriors, loyal owners, and first-time buyers to hit the open road—and go places.

We were the Tier 2 agency that acted like 1.

Our job was simple: sell cars in Northern California. But we treated every spot like it was going to run in the Super Bowl. And guess what? Some of them did.

We made dozens of commercials, brand stories, sales events, and social videos. We filmed on coastlines, in redwoods, even on the San Francisco Giants’ infield. Our partners included all-star Buster Posey and the GOAT Willie Mays, as well as Olympic gold medalists. Our work ran across TV and the web in English and Spanish.

And yes, we sold a lot of Toyotas.

Highlights:

  • 100+ Toyota spots from Tahoe to San Jose

  • Local running footage productions

  • Sales events

  • Testimonial campaigns

  • Branded content

  • Crossovers with SF Giants, Olympics and Squaw Valley Ski Resort

  • Super Bowl

Toyota  |  Commercial  |  Partnership
Toyota  |  Commercial  |  Partnership
Toyota  |  Prius  |  Testimonial
Toyota  |  Corolla  |  Commercial
Toyota  |  Sales Events
Toyota  |  Olympics |  Branded Content