Here’s a fun assignment: launch an airline.

Slate Aviation commissioned Swope Films to lead the launch of its new fractional private airline brand and shuttle service. The project included a suite of original video content and a still image library to support Slate’s marketing, safety communications, and web presence.

The team was tasked to produce a brand anthem video, safety film, white glove service overview, and a shuttle film for social and digital channels. Working closely with pilots, safety experts, and Slate stakeholders, the production involved pre-interviews and multi-camera interviews. B-roll was captured on airport tarmacs, in private hangars in Pennsylvania and Montana, and in flight simulators at CAE’s Flight Safety Center in Arizona.

The result was an airline that literally took off. Within months, our brand work helped Slate in its acquisition of a competing shuttle airline.

Director, Editor | David Swope
Cinematography | Nicholas Dorsey, Ethan Swope