Political Campaign
California Forever | East Solano PlanWhy would a rancher sell his land to California Forever? To give his son a future. Teaming with California Forever’s production company, we created a campaign to educate the public on a proposed sustainable city project in Solano County, California. The initiative aims to transform rural land into a new walkable city of up to 400,000 residents. Due to early controversy surrounding the campaign, the client needed a trusted team to help shift public understanding through factual, human-centered storytelling.
Creative Director, Director | David Swope
Cinematography | Chad Leto, Nicholas Dorsey, Ernie Perez
Copy | Josh Denberg
Editor | Ernie Perez
Executive Producer | William Cook
Production Co. | Luma Creative
:60 — No Shenanigans
Within weeks, the team produced more than a dozen short films, ranging from political “get out the vote” videos to stories featuring local farmers, residents, and business leaders. In addition, animated shorts explained the planning process and environmental timeline associated with the development.
The production involved strategy, interview prep, scripts, filming, editing, and animation. The campaign is ongoing, as the project progresses toward a public ballot initiative.
:60 — Supercommuter
:60 — Almonds To Water
1:15 — Process
1:06 — Community
:40 — Water