Advertising + Content
ToyotaWe moved a lot of people—and metal. For seven years, we inspired drivers to get out and go places. We excited buyers while also bonding with existing owners. We created dozens of commercials, social posts, sales events and branded content, shooting all across California. And yes, we sold a lot of Toyotas.
Assoc. Creative Director | David Swope
Agency | H&L Partners
Production Company | Various
Toyota | General ReelWe connected with San Francisco Giants fans through a multi-year partnership with all-star Buster Posey. This commercial features the GOAT, Willie Mays as Buster’s guru.
Toyota | SF Giants PartnershipToyota | Prius TestimonialsToyota | Corolla | CommercialWe created an array of Toyota Sales Events for local dealers. From Presidents’ Day, to 4th of July—even made up holidays like the Fall Classic. Our offers were targeted to Northern Californians at the bottom of the purchase funnel, while also entertaining enough to keep viewers’ attentions.
Toyota | Sales Event ReelWe celebrated local Olympic hopefuls like Simone Manuel as they prepared for the games, capturing their relentless drive to make it to the podium.
Toyota | Branded Content | OlympicsToyota | Branded Content | Squaw ValleyGet inside the head of Gold Medal skier Jonny Moseley and shred in 360º.