Advertising + Content
ToyotaI’ve moved a lot of Toyotas. Every day for seven years, I strived to connect emotionally with consumers and inspire them to get out and go places. In Toyota's case, we needed to excite new buyers while also creating a bond with existing owners. I created dozens of commercials, social posts and branded content, shooting all across California. We told stories that appealed to a diverse demographic, from Gen X to Z.
Assoc. Creative Director | David Swope
Agency | H&L Partners
Toyota | Story ReelToyota | Running FootageWe connected emotionally with San Francisco Giants fans through a multi-year partnership with all-star Buster Posey—and our special cameo guest, Hall of Famer Willie Mays.
Toyota | Buster PoseyPrius owners have always been absolute fanatics and loyal drivers. In our “I’m Happy” campaign, we tracked down some unbelievable stories, including this farm-to-Prius-to-table chef and Disco Lyft driver.
Toyota | Prius TestimonialsToyota | Branded Content | Jonny Moseley 360ºGet inside the head of Gold Medal skier Jonny Moseley and shred Squaw Valley in 360º. Drop in at Granite Chief Peak, barrel through powder and knife your way through the trees for rad virtual lines only Jonny could ski. Click in and let’s go.
I created dozens of Toyota Sales Events for local dealers. From Presidents’ Day, to 4th of July, to made up holidays like the Fall Classic. Our offers were targeted to Northern Californians at the bottom of the purchase funnel—while also entertaining enough to keep viewers’ attentions.
Toyota | Sales Event Reel