ENERGY + CLIMATE

PG&E

Campaign  |  Join the Charge

Sometimes going second is smart. Our campaign celebrates these “second adopters” who waited til the time was right to make their move to electrify their homes and vehicles. It’s their turn now.

Creative Directors | David Swope, Tom Geary
Director | Doug Walker
Production | Caruso Company
Editor | John Buscaglia
Agency | School of Thought

Flex Your Power

OOH Campaign
Billboard for global warming awareness campaign for California's Energy Conservation program, Flex Your Power. Two children stand on a cracked desert. The headline reads, "And to my children, I leave _____". It's written in handwriting, like a will.
Billboard for climate change awareness for California's Energy Conservation program, Flex Your Power. A child stands waist deep in flood water. The headline reads, "And to my children, I leave _____". It's handwritten, like a will.
Billboard for climate change awareness for California's Energy Conservation program, Flex Your Power. A child stands in a melting snowpack. The headline reads, "And to my children, I leave _____". It's handwritten, like a will.

One of the most meaningful campaigns of my career was for California’s energy conservation initiative, Flex Your Power. A strong strategy led to these emotionally resonant and unforgettable executions.

Creative Directors | David Swope, Jef Loeb
Photographer | Curtis Myers

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