Welcome to your
Creative Masterclass.
In my 30 years in advertising, I’ve learned a few things about creative direction, marketing, and storytelling. Now I’d like to pay it forward. Below are a few nuggets for your consideration.
I also enjoy making in-person or video presentations, leading creative exercises, and speaking about marketing and filmmaking. Topics may include: Creativity, Brand Building, Creative Directing, Brainstorming, Brand Storytelling, Integrated Marketing, Branded Content, Docu-style Video and more.
Creative DirectionWith AI, it’s easy to stop at the first weeds you come to. Today more than ever you’ve got to keep pushing.
BrandingWe see thousands of logos every day. Here’s a story about one that went missing, thoughts about the power of branding.
StorytellingBefore you roll camera, be sure to check your story. Use these four pillars to make your brand video really connect.
Creative DirectionIf you want to connect with your audience, let them be part of your story. This test informs every creative decision I make.
BrandingIt’s tempting to fill your ads and videos with a lot of points, but think again. Simplify your message, even if it hurts.
Storytelling
Make your story personal. Start by uncovering an emotional truth that resonates.