Welcome to your
Creative Masterclass.

In my 30 years in advertising, I’ve learned a few things about creative direction, marketing, and storytelling. Now I’d like to pay it forward. Below are a few nuggets for your consideration.

Available for Speaking Engagements

I also enjoy making in-person or video presentations, leading creative exercises, and speaking about marketing and filmmaking. Topics may include: Creativity, Brand Building, Creative Directing, Brainstorming, Brand Storytelling, Integrated Marketing, Branded Content, Docu-style Video and more.

Like to learn more? Let’s chat.

David Swope
Creative Director | Director

Creative Direction

With AI, it’s easy to stop at the first weeds you come to. Today more than ever you’ve got to keep pushing.

Branding

We see thousands of logos every day. Here’s a story about one that went missing, and a few thoughts about the real power of branding. 

Storytelling

Before you roll camera, be sure to check your story. Use these four pillars to make your brand video really connect.

Creative Direction

If you want to connect with your audience, let them be part of your story. This test informs every creative decision I make. 

Branding

It’s tempting to fill your ads and videos with a lot of points, but think again. Simplifying your message, although painful, is most effective.

Storytelling

Make your story personal. Start by uncovering an emotional truth that resonates.

Creativity

“Conventional wisdom” is so…conventional. And just because a creative brief says it, doesn’t make it true.